As a new agent, you want to make a place for yourself in your area. Maybe you relocated to a new city or town to become an agent and you are looking for ways to find your place in your community. Or you’re working in your hometown, and you want to encourage people who have known you for years to see you as the person they turn to for their insurance needs.
When it comes to the best niches for an insurance agent, being a trusted and respected member of your community is at the top of the list. You want your business to become known for your top-notch client service. Here are some ways to build your name and reputation.
Be Visible in Your Community
You may spend a lot of time sending emails and making phone calls, but in-person contact is where you’ll forge strong connections. Make sure some community events are on your calendar, and mix them up so you’re connecting with different people.
Maybe this week you walk, run or volunteer at a 5K, next week you attend a fundraising event and next month you meet vendors and shoppers at a craft fair.
Showcase Your Knowledge
You want the people in your community to see you as a trusted insurance agent. So, show them what you know. For more in-person connections, you can host seminars, sponsor a table at your local farmers’ market or connect with local organizations that may need speakers. For example, your high school PTA might be looking for someone to explain the ins and outs of adding a teenage driver to an auto insurance policy.
Connect With Other Pros
People in your community don’t just need insurance. They need all kinds of professional services. Reach out to local real estate agents, attorneys, accountants and other professionals to build relationships. They can refer their clients to you for their insurance needs, and you can recommend them to your clients for their services.
Build Deep Connections
When you get to know your clients as people, you can anticipate their needs. You’re not just transacting a sale, you’re forging a loyal, long-term relationship. That means spending the time with each client to understand their personal situation, finances and goals. Those strong connections will pay off with word-of-mouth recommendations.
Make Yourself Known for Protecting People
When your clients face difficulties and need your help, it’s your time to provide your top-notch service. Whether it’s a car accident that leaves them without transportation, a roof that’s damaged by hail or a death in the family, they’ll remember your quick and compassionate care. Pull out all the stops when your clients need you and, over time, they’ll spread the word about how great it is to work with you.
Ready to Learn More About Building an Insurance Business?
If you think carving a niche in your community sounds right to you, consider becoming a Farm Bureau insurance agent. Our agents are enterprising small business owners and leaders in their communities. Reach out to learn more about a future with flexibility and unlimited earning potential.